How to create relevant blog content
March 6th, 2008.
Imagine your blog is a mini-country and you are the great ruler.
- Write a manifesto
- Why will people visit your country?
- What can they take away with them?
Stick to this.
If your blog is about kittens, write about kittens not origami (unless the topic is “How to make an origami kitten”).
Write the title first. This is a good way of reducing your central theme to something chewable (you can go back and adjust the title later if you need to).
Try to think of your writing as a gift.
What do you want to give the reader - A giggle? The feeling that they aren’t the only one who thinks instructions on a Shampoo bottle are ridiculous? A new idea? Knowledge?









